Media Release: Book Sets Out On Mission Of Rescue

(Scroll down for text version)

March 21, 2014

Book Sets Out On Mission Of Rescue

Suffering Eyes offered exclusively, freely to farm sanctuaries

Described as a book of “explosive emotional power,” Suffering Eyes: A Chronicle of Awakening by Franceen Neufeld is on a three-fold mission of rescue: to raise awareness of the suffering of animals at the hands of humans; to nurture empathy; and to raise funds to support the work of farmed animal sanctuaries. Previously available only through online orders at, the book is now also being distributed freely and exclusively to farmed animal sanctuaries across North America for use in their own direct fundraising.

“We have been adamant from the beginning that the book be available only by donation,” says Calvin Neufeld, the book’s editor and the author’s son. “We feel strongly that no one has the right to profit from the suffering of others. We had to develop a model that made it possible for all proceeds to go to rescue.”

The result is an unorthodox model of distribution, bypassing booksellers and other toll-taking avenues, erasing bureaucratic and financial barriers, and putting the book freely into the hands of the rescuers themselves, where 100% of donations can go directly to their sanctuary. “We had to make this simple for sanctuaries,” says Calvin. “We don’t want to burden them practically or financially. We want to support them. Period.”

Orders will continue to be received online, the proceeds of which will sustain The Suffering Eyes Project’s mission of supplying sanctuaries with books. Sanctuaries carrying the book will be featured on the website so that prospective readers will know where they can obtain copies locally, and also to raise awareness of the widespread but often overlooked presence of this undercurrent of rescue.

Farmed animal sanctuaries in North America and elsewhere in the world are encouraged to contact The Suffering Eyes Project to request a free supply of books for use in fundraising. Visit

- 30 -

MEDIA CONTACT:                                                                         

Calvin Neufeld                                                    
The Suffering Eyes Project                                                        
57 Foster Street, Box 2012                                                          
Perth, Ontario, Canada, K7H 1R9                                          
info (at) sufferingeyes (dot) com